Advertising Gender!

Advertisement can really affect a culture's perspective towards gender discrimination. Some details that we don't consider important, are actually affecting our thoughts deeply. For example, using women as pure, naive and weak charactered, men dependent  'creatures', gives generally the scene of men controlling women. Men are also shown as emotionless human beings in the ads. So men get affected from these advertisements. Their actions are being influenced so they behave dominantly against women.  On the other side women is shown as a beauty idol: Sexy, attractive, a charming barbie doll. These images that we see on TV, involuntarily change the way we act, the way we show our feelings, the way we interact with the opposite gender, so therefore our cultural perspective of looking to the case of gender discrimination.